Brand design
SAPHIRE
A calm identity system for a fictional plant boutique, designed around clarity, natural texture and a flexible visual language.
Challenge
A visual identity that feels fresh without becoming decorative.
The goal was to create an identity that could work on packaging, cards, window signage and social media without losing recognisability.
The system combines earthy color, a strong typographic rhythm and simple compositions that leave room for photography and product information.
